"In-play/dynamic” patients are the target group for commercial teams to grow their market shares and for brand teams to influence the decisions of their target physicians.
To maximize these critical opportunities, commercial teams need quantifiable data that provides the "real" reasons behind "why" brands are chosen by treating physicians.
RxY specializes in understanding these decisions and provides detailed reports and dashboards that empower brand teams to meet this goal.
AI chatbot technology probes and elicits physician responses after prescribing a therapy.
Voice capture is deployed for physicians to communicate the reasons behind their decisions.
Our data is captured within 24-48hrs of the prescribing decision.
Our reports and dashboards are custom built for each client.
Dermatology
Atopic Dermatitis, Psoriasis, Hidradenitis Suppurativa, Alopecia Areata
Neuroscience
Multiple Sclerosis, Alzheimer's Disease, Myasthenia Gravis, Epilepsy
Rheumatology
Psoriatic Arthritis, Rheumatoid Arthritis, Axial Spondyloarthritis
Gastroenterology
Ulcerative Colitis, Crohn’s Disease
Hematology
Chronic Lymphocytic Leukemia, Multiple Myeloma
Oncology
mNSCLC, Metastatic Breast Cancer, Prostate Cancer
Endocrinology
Type 2 Diabetes
Respiratory
Asthma, COPD
Cardiometabolic
Type 2 Diabetes, Obesity, Heart Failure, Chronic Kidney Disorder
Respiratory
Asthma, COPD
- October 2024: Understanding Hidradenitis Suppurativa and Obesity Download Article
- August 2024: Underutilization of biomarker testing and DMT treatment among patients with MCI due to suspected Alzheimer's disease Download Article
- May 2024: Identifying Disparities in Atopic Dermatitis Treatment Download Article
- March 2024: Exciting Developments in Atopic Dermatitis Treatment in China Download Article
- September 2023: Global comparison of Oral JAK Inhibitors for Atopic Dermatitis Download Article
- June 2022: Efficacy as a Driver of Psoriasis Treatment Decisions in the U.S.: Dermatologists vs Nurse Practitioners/Physician Assistants Download Article
- More to come!
Asking the Right Questions
Our experts have crafted targeted questions specific to each TA, guaranteeing relevant data collection.
Contextual Analysis
Teams analyzes data within the context of the specific TA, delivering deeper meaning and actionable insights.
Clear Communication
Findings presented through storylined executive reports and interactive Tableau dashboards, allowing you to easily understand the "true why/why not" behind brands considered and ultimately prescribed for dynamic patients.
"RxY allows me to understand how physicians make prescribing decisions for their patients and what the drivers and barriers are for my brand."
US Business Intelligence Lead
"When we could not understand why our brand was not meeting growth expectations, we turned to RxY. Within 6 weeks, we had answers."
Global Insights Lead
“RxY provides the information my team needs to complete our overall understanding of physician decision-making.”
Director Marketing Insights
"When I saw the RxY insights, I knew we needed to develop a switch campaign for our portfolio."
Global Commercial Lead
“When I saw this product’s consideration rate 6 months after launch, I knew this could be bigger than the current market leader."
European Commercial Lead
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