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Lost Uptake
Messaging misses real decision drivers
Wasted Spend
Investments target the wrong opportunities
Missed Forecasts
Forecast assumptions don't match physician behavior
Stalled Growth
Teams solve the wrong problems
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Preventable Switching
Patients are lost for reasons no one understands
Technology
AI-powered
conversational
probing
Timing
Captured within
24–48 hours of the consultation
Scale
150–210 specialists and 500–1,500 patient charts per wave
Insight
Understand not only
what was prescribed,
but why
Dermatology
Atopic Dermatitis • Psoriasis • Hidradenitis Suppurativa • Alopecia
Cardiometabolic
ATTR-CM • CKD • Heart Failure • Obesity
Rheumatology
Psoriatic Arthritis • Rheumatoid Arthritis • axSpA • Lupus (SLE)
Neurology
Alzheimer's • Multiple Sclerosis • Migraine • gMG
Blood Cancers
CLL • DLBCL • Follicular Lymphoma • Mantle Cell • RR MM • AML
Gastroenterology
Crohn's Disease • Ulcerative Colitis
Solid Tumours
eBC • mBC • mHSPC • mNSCLC
Blood Disease
Haemophilia
ECTRIMS 2025: Spotlight on Early Use of High-Efficacy Therapies in MS Read Article →
Atopic Dermatitis: Strategic Insights into a rapidly evolving market Read Article →
Breaking the Cycle - overcoming the barriers faced by obese patients with Hidradenitis Suppurativa (HS) Read Article →
Understanding Hidradenitis Suppurativa and Obesity Read Article →
Underutilization of biomarker testing and DMT treatment among patients with MCI due to suspected Alzheimer's disease Read Article →
Identifying Disparities in Atopic Dermatitis Treatment Read Article →
Exciting Developments in Atopic Dermatitis Treatment in China Read Article →
Global comparison of Oral JAK Inhibitors for Atopic Dermatitis Read Article →
Efficacy as a Driver of Psoriasis Treatment Decisions in the U.S.: Dermatologists vs Nurse Practitioners/Physician Assistants Read Article →
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Therapeutic Area Expertise
Experienced specialists who understand the clinical and competitive landscape.
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Strategic Insight
Turning complex research into clear, actionable insights with expert guidance and interactive dashboards.
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Collaborative Partnership
Working as an extension of your team from pre-launch/launch through lifecycle management.
Scientific Rigor
Ensuring every study is designed, interpreted, and delivered with confidence.
"RxY allows me to understand how physicians make prescribing decisions for their patients and what the drivers and barriers are for my brand."
"When we could not understand why our brand was not meeting growth expectations, we turned to RxY. Within 6 weeks, we had answers."
“RxY provides the information my team needs to complete our overall understanding of physician decision-making.”
"When I saw the RxY insights, I knew we needed to develop a switch campaign for our portfolio."
“When I saw this product’s consideration rate 6 months after launch, I knew this could be bigger than the current market leader."
Meaningful work
in healthcare
Global, growing
organization
Innovation powered
by AI and expertise
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